Unique campaigns to unleash your brands full potential
Countless advertising investments go to waste due to inconsistent communication. CROSSMEDIAs MEDIA DNA ensures all campaigns reflect your brands unique personality.
How consistent is your brands communication?
A consistent brand experience across all touchpoints can boost your revenue by up to 33%. But that is easier said than done in the face of ever-increasing complexity: new products to promote, additional audience segments, expansion into unfamiliar markets and fast-growing fragmentation of media channels and ad formats can turn even the best intentions into a herculean task for any marketing executive or brand manager. This is where Corporate Identity comes into play, providing guidelines for aspects like the appearance, message and even behavior of your company. But one crucially important aspect has been missing from the picture for far too long: Media. Because it has long been proven that the way brands are built and established in the minds of consumers, has just as much to do with the timing, placement and tonality of their communication efforts as with their message.
Your brand at the heart of all media planning
Media is a substantial force in your marketing mix, contributing more than a third to the overall effectiveness of your campaign. We make sure this vital driver of success is incorporated in your Corporate Identity. MEDIA DNA finally sets the stage for your brand to shine through media in a way that always reflects your treasured brand values, that you spent time and money to cultivate and refine. Based on your brand identity our MEDIA DNA recommends comprehensive guidelines, covering campaign set-up, media choice, placements, formats and much more than that. In doing so it not only protects your brand investment, but also guarantees optimal conditions for your message and creatives to unfold their full potential.
Always keep track of what’s important
Media planning is an increasingly complex task: Success or failure of your campaign depends on as many as 300+ factors that make up the composition of your campaign. With your individual MEDIA DNA you no longer have to guess which ones are most decisive when it comes to influencing your brands perception.
You are interested in the MEDIA DNA?
Contact our team for a demonstration of MEDIA DNA.
If you are a client of CROSSMEDIA GmbH, you can make an appointment directly with your client team.
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